Wang Lao Kyrgyzstan brand

Ad Performance: category for the re-positioning, brand activation of a century.

170 years of history as a local old and famous brands, Wang Lao Ji Guangdong Chinese herb tea drinks owners into the flow, is also its own within two years from over 1 million among the ranks of ultra-billion brand.

Wang Lao Ji's success stems from the re-positioning for the category. Guangdong's original Chinese herb tea is a local medicine to drink products, used to "Qingrejiedu Qu Shushi," Wang Lao Ji as the ancestor of Chinese herb tea, by re-positioning themselves for the "prevention Shanghuo to drink," drink out of medicine The consumer group confined to the traditional Chinese "prevention Shanghuo" concept, so that people generally understand and accept the Guangdong "Chinese herb tea" products.

Old and famous brands are often the impact of various types of modern commodity, if not effectively identify the main opponents and an anti-seize, and will increasingly lose their luster in a buried. "Afraid to drink Shanghuo Wang Lao Ji" ads for soft drinks is a matter of fact - the most popular modern soft drinks, highlight these products is only a temporary taste of cool, and the Chinese herb tea Shanghuo able to prevent the body, thereby transforming the business will rival The over. This strategy clearly ads, and catering enterprises to strengthen the marketing channels combined, the result is a hundred years to achieve the brand positioning large transfer, to an alarming blooming glory.