Olympic brand interaction and lack of experience

Olympic marketing is the core of what . Is the Olympic marketing is a simple "Olympic + enterprises" marketing mix.

When the government, enterprises, workers, media, community groups, consumers, manufacturers such as dancing with the Olympic Games, into the Olympic events, feelings of distance and brand, the Olympic and happy, interaction and experience to share the Olympic spirit has become the best Practice, all in response to the mainstream trend in the Olympic Games, implanted in people's minds. Only by realizing the value of communication, spiritual values and consumer value, such as the maximization of value is to hold the core essence of the Olympic marketing. Olympic marketing the core values of nature, must be through public-axis and to express manifestation of its essence is to integrate and bring into play the strength of relationship marketing, the end result is to design interactive experience of the public, is expected to reach. In other words, the interaction between the customer experience is the initiative to meet the needs of the times, but also realised the value of the Olympic Games the best ways and means, only in this way that, business-to be translated into real opportunities for revenue receipts.

In fact, the overall Olympic marketing system, including the staff-axis, customer-axis, the axis of competition, cooperation axis, the public, such as five-axis system axis. Only five-axis launched a comprehensive interactive, to make the results of Olympic marketing often particles to the warehouse. Just as Coca-Cola's global Olympic project director Peter - Franklin said: As a mass consumer goods, Coca-Cola Olympic marketing principles is the "Olympic spirit, brand content, consumer contact" with a three-point line: "How will marketing, brand Agreement reached and consumers, this is the Olympic Games corporate sponsors the key to success. "Instead, enterprises solo, it is bound to little effect! But in reality the majority of Olympic marketing for the operation of enterprises can not escape this yoke.