China's Olympic brand marketing missing

No "multiple channels" and "more use of" brand integration interpretation of the missing. A wave of the Olympic Games, together with China in 2008, outside the thick smoke, dusty; Moquancazhang of all men, Daobing each other, Zhengshi Olympic feast, at peak confrontation between. Although the Olympics have not been held, but the results or not, the outcome has been sentenced.

Central to see the 2008 Olympic Games partners and sponsors, a total of 65, often in the media "faceless" as perceived by the audience of local brands, but more than 10, including Haier, China Mobile, Lenovo, Tsingtao, Yili, China Airlines, such as Aokang, while other more than 80 percent of the Olympic Sponsor Fangzong not find it, no Yao Wen. While many non-sponsored enterprises, but Jones Anfu, Qiao by the Olympic Games, won acclaim, Minglishuangshou. The same Olympic Games, not the same lucky. I can not help but Yanjuan thought!

Observation and Research "enterprise-" 23 to participate in the Olympic Games the case in an attempt to see through the nature of the phenomenon, summed up local brands in the Olympic marketing on the various aspects of loss and lack of reference to make!