Global brand

Ad performance: the pursuit of "image", wrong.

Global 2004 launch, "I can" brand image advertising, in addition to brand people know a lot of celebrities, I am afraid there are too many difficult to harvest. Fortunately, both the Global market position too strong, invalid ad does not constitute a fatal injury. If not Global monopolistic high-growth industry leader, brand image advertising to a waste of resources and opportunities missed, often constitute a business critical situation.

Global has the largest number of high-end crowd, the brand will slowly image of a successful, the need to spend money to promote their own enterprises. What is alarming, is that the image of "mold" will be missed to provide truly effective value, missed further checked, and blocked the rival fighters. In fact, in the Chinese market, Global should continue to inform users and potential users, they are the most-wide network coverage, the most reliable brands to the new space-time block Unicom CDMA. To the consumer, he needs to know the world than where the latter Fortunately, this is the real choice of access to useful information.