21 He Wei brand

Ad performance: leveraging competitor, took over the growth of the market.

21 Wei from Zhejiang he started when the market is through education and substantial sales in the region within the vast number of consumers, it is the first well-known elements of the multi-dimensional film. But the next market-oriented national, 21 Wei also unnecessary, he can not shoulder the broad general education task, because the application Erkang, good deposit, and other brand has a group of higher-education of consumers, the growth of happiness, etc. Follow-up brand is also gradually increasing, particularly golden partner initiative Kangqi the burden of this pair. Once to national markets, he needs 21 Wei conversion strategy to fight a more effective business war.

Objective, only 21 Wei him "my whole family health," the ad performance, it is difficult to assess its effectiveness. But with far less than competitor's price position, 21 Wei him a popular element of multi-dimensional representation of brand supplements, when other brands Yiyongershang open category, which can effectively harvest the public markets. However, its lack of integrated brand strategy design, not on competition, difficult to establish a unique advantage.