Olympic brand Meng Na

Meng Na Hosiery has been at solo on the road.

March 1, 2006, the Beijing Olympic Organizing Committee announced that Meng Na Hosiery become the Beijing 2008 Olympic Games sole supplier of hosiery products. Looking back to when the Road: Zhejiang Mengna Hosiery was established in May 1994, from 2000 onwards, "Meng Na" has been in the integration of brands, trademarks, including graphics and advertising from the dissemination of results is the lack of professionalism, not only did not meet Expected, or even damage the original brand accumulation. 2003, "Meng Na" operating the focus gradually shifted to the growing improvement in the business of foreign trade. 2004, because of quota restrictions from the United States which led to instability in foreign trade business, and the face of strong pressure from competitors, to actively seek a breakthrough path, which in 2005 started to pay attention to the Olympic Games, the Olympic final in hand to achieve a breakthrough brand . In short, the regret from the derby loss to export blocked, walk in the re-choice on the border, with the final Olympic counterparts.

"Meng Na" by the Olympic Games changed from the strong. Action 1: Meng Na packaging products have all been put on the Olympic rings logo printed with the new packaging, not only this, Meng Na in the production workshop, bus companies, the future Hall, each conference room or even every fan on the glass door Are affixed with the Olympic logo. Action 2: On the production side, Meng Na has been set up factories in China Hong Kong SAR, the next is also prepared in India, Vietnam, Egypt and other countries to establish factories. Action 3: communication: open a news conference, 06 of the evening.