2004 CCTV-10 brand advertising comment

Central Television's 2005 prime-time popular attention tender, CCTV ad performance into hot topic again. Telao Te (China) Brand Strategy Consulting Ltd. from 2004 CCTV ads, according to invest in and trade representative selection of the 10 major brands for advertising effectiveness comments and draw the following conclusions: At this stage the Chinese market to achieve a good ad Effect, the media and the choice of running is important, brand positioning more orientation played a decisive role.