Mengniu brand

Ad Performance: Jieshi intellectual resources to continue wild.

Just as the Chinese herb tea in Guangdong, Shanxi and better vinegar, raise tobacco in Yunnan, French perfume, Swiss watches, some countries or regions was widespread in certain areas that have special advantages, as the regional mental advantages in resources. Some of these advantages derived from history and tradition, some from the rise of multi-regional brand reputation, brand development is to support a strong driving force. Liquid milk market with the original Erie, bright two brands, Mengniu Pong, "Laoxiang" Erie play the "Prairie" card, "natural" brand, both of the rapid, within a few years to establish the reputation of Inner Mongolia's dairy industry . In turn, through such regional mental advantages in resources, Mengniu achieved a rapid rise, and can continue to maintain high-speed wild.

Mengniu ad Shenzhou spaceflight and the use of the Olympic opportunity to create a space for athletes and hot milk, the implementation strategy for wild played a very good points effects.

Recommendations: to a number of specialized brand rather than brand extension of the field layout dairy industry and more.