Olympic brand product development and docking missing

This is the very many enterprises do not place. Enterprises spend so much of the gold is silver, is only for the name, not realistic Lee » Dr Lee is in » Selling a product or service. Therefore, development and Olympic-related products, its importance is self-evident.

Even so, if an enterprise's products and too far-fetched to link the Olympic Games, the goal of consumer enthusiasm for the Olympic Games it will be difficult to transfer to the products. Corporate client, if only that 2008 Olympic partners or suppliers such as, simply can not embody the Olympic marketing role here is the lack of Olympic products and the natural (or were made by the connection point).

Elements of product development, the need for grafting, is too much. For example, the Olympic culture, Chinese elements, NBA, and Star Series, etc., on which are to the Shunshou. But why local brands in product development and docking, the thinking is narrow and slow, not even as .

For example, Air China, we can see that the identity of its sponsors, but the airline if there is no development of the "Olympic Service" and other similar products, solve some of the misuse of inconvenient people, I think this is not the Olympic Games for its extra points.