Wahaha brand

Ad Performance: loss of orientation, all of weakness.

Wahaha drinking water have led the market, it is often the most powerful brand. With the uncontrolled extension of the multi-product, Wahaha brand gradually marginalized, mainly to slide into the rural market.

From Central TV ads, the Wahaha and still not lead to enhanced water beverage promotion, on the contrary, such as tea drinks in disadvantaged areas invest more, the results only further loss of water beverages advantages and more continue to live in the area under the wind. Drink water that technology will have boundless market, the key is the need to deepen the enterprise, expand. Wahaha brand positioning should return to the pure water, "pure" counterattack to do with the natural water Springs. Return to the dominant position of drinking water, have the opportunity to counterattack soft drinks, water drinks to further expand the market to fight Coca-Cola and Pepsi.

Recommendations: Wahaha CCTV ads such aspirations: the nature of natural water resources, is vulnerable to fish, birds and other animals excretion of pollution, there are the inevitable acid rain, dust, as the "Environmental Protection" the voice of the growing High, in fact, more people need to clean the Wahaha pure water.