Olympic brand extension of the cultural loss

The focus in 2008 will focus on sports, physical education and sports, such as the three major aspects. Therefore, athletic, sports and the Olympic Movement, such as the deep-mining culture, regardless of the sponsor or non-sponsored enterprises, are crucial. From the association and extend to two aspects, such as digging deep to find a good connection point, a beautiful grafting. It is regrettable that local brands have largely speculative mentality, Qianchangzhezhi, no subject spirit and system solutions; was a waste of the Olympic theme, inevitably end "Zhejichensha."

Search majority of cases, very few corporate sponsors to extend the association and movement. In the non-sponsored enterprises, only a few cases, such as Asustek's "Olympic rubbish" case, and boarded the Olympic Games on this relationship. Asustek in the event entirely from the perspective of a voluntary service, it gives more favorable impression. This can be good to find relevance and Fankeweizhu, very exciting. Step special brand campaign, sponsored by Beijing - Shanghai (Z13/14 Train) Olympic train, access to the "special step of civilization, the National Youth Olympic publicity cultural trip" the right to exclusive title. Olympic train has on December 18, 2007 in Shanghai, the successful start, this is a national brand with the Olympic culture of work, activities and good reputation of praise.