Britain and the United States advertisers spending down

The credit crisis spread to the network are cold and the media industry. Research shows that for five consecutive years of rapid growth, the online advertising industry growth will be weak.

Enders is a media analysis group. The company Monday issued a research report, the British online advertising market's growth rate in 2008 from 28% to 18.5% downward adjustment, the market capacity of 33 million.

In all the major advertisers in the financing, recruitment, as well as the real estate industry, advertisers have cut their spending.

Online advertising is still the driving force for growth, "according to the paid search", the search advertising is also one of the largest online advertising market. At present, Google is the search advertising market leader. Enders analyst Ian Maude said many of the advertising business is expected to release third-quarter of online display advertising revenue to be flat or decline.

Enders is estimated that the display-ad market will grow by 9.8 percent to 650,000,000 pounds, and classified advertising market will grow by 7.8 percent, - the two markets, respectively, over last year's 30.5 percent growth rate and the growth rate of 54% of the "decline of many . " In contrast, the search advertising market this year will grow by 25.4 percent to 2,000,000,000 pounds because they are able to offer customers a faster return on their investment.

U.S. market research firm Nielsen Company reported that in 2008 the U.S. image in the first half of the advertising market recession. The report pointed out that the U.S. financial services ad spending dropped by 27%, while the financial services industry is the largest online advertising advertisers.

This weak market conditions will not only affect Microsoft, Yahoo, America Online, such as portals, but at the same time will affect all ad publishers.

Search advertising revenue as a result of rapid growth in online advertising market will also remain higher than the growth rate of other media, but online display advertising weakness will have an impact on the overall online advertising market's growth rate.

Internet marketing the new model

Internet marketing experience are reflected in the "personality, independent, interactive experience," the characteristics of its development will be highlighted even more "user sovereignty."

In the early development of the Internet, Internet marketing is still in the mode of traditional media to imitate, Internet advertising was the most important marketing tool. The development of the Internet to the "Web 2.0" era of consumer demand for personalization has been a great meet, the interaction between the consumer and interactive greatly enhanced in the new context, to provide consumers with full autonomy , The consumer use of the initiative and the consumer word-of-mouth spread of the effectiveness of the Internet has become the cornerstone of the new marketing.

Web 2.0 era, so that blog marketing, business marketing blog, RSS marketing, podcast marketing, video marketing and community marketing and other marketing model the rapid development of Internet marketing enterprises to become the new choice.

In 2008, video marketing, community marketing, marketing models of comprehensive utilization of Web 2.0 has become the largest marketing features. United States presidential election, for example, candidate Barack Obama in a speech in Philadelphia on the video was YouTube, the number of on-demand over the three major U.S. cable television network broadcast of the total number of viewers; and Obama in the campaign on YouTube channel At present, subscribers have more than 100,000 people. Obama's Myspace in the social Web site a few friends for nearly 40 million people, which built the circle of friends, set up group, voicing support for him to spare no effort to raise campaign funds, Obama won the final credit.

Widget / Gadget is a for businesses and consumers can be developed independently, to achieve a particular function in a small module can be embedded in the Web site or downloaded to the consumer's computer use. Widget / Gadget can be entertainment such as games, calendar clock, subscription information, and auxiliary systems, network tools and other Web applications. Consumers can use the Widget / Gadget tool to achieve their required services. Domestically, the general will Widget / Gadget called pieces of micro-, small tools, small modules. Widget / Gadget outstanding advantages in marketing to consumers to provide a simple and comprehensive understanding of their own enterprise product information and dynamic means. It gives enterprises Widget / Gadget is a kind of marketing by giving consumers the right to choose and get the value of the interests of enterprises in order to achieve a new way of marketing, as well as businesses and consumers to create a good environment for communication, both sides realized Common interests. At present, domestic Widget / Gadget sales are off the market, and in 2008 the American Enterprise Widget / Gadget marketing spending will reach 40,000,000 U.S. dollars, Honda, Sony, Time Warner, Metro-Goldwyn-Mayer, 20th Century Fox, and other companies have used Widget / Gadget marketing.

The Internet marketing experience is a breakthrough in the traditionally "rational consumer" on the assumption that the consumer is when both of Sense and Sensibility, consumer spending, consumer, after the consumer experience is the consumer research Behavior and brand management of key enterprises. Online games, antivirus software, movies, music and business Web site often used the Internet marketing experience, providing consumers with a free trial period of time, consumers feel good experience in the case of the use of fees so that consumers feel good value for money . For example, in 2007, Huangguoshu Falls Zbox electronic platform for the Internet magazine Panorama marketing experience. In this mode of marketing, the 115 square km area within the scope of "food, lodging, transportation, travel, purchase, entertainment," through activities such as photos, animations and other forms to be visual, auditory and packaging line, line Promotion, greatly satisfied the tourist area of culture, eco-geographical environment, guided tours, guide and so on. The recent emergence of a "test passenger network," and "family-off test" and "customer test marketing" has become the Internet marketing experience with the combination of traditional marketing the new development.

Many forms of Web 2.0 Marketing, Widget / Gadget marketing, Internet marketing experience are reflected in the Web 2.0 era, "personality, independent, interactive experience" characteristics. In the future, the development of the Internet will become even more prominent, "the user's sovereignty" and the interaction between the users, it is foreseeable that the Internet marketing model will be towards the full service for consumers, increase the "consumer sovereignty" to ensure that consumers "take the initiative for enterprises sales "Direction.

Financial crisis would lead to a slowdown in online advertising

Beijing on September 23, Monday, the Financial Times published an article Sasser pointed out that the financial crisis has spread to online advertising market, research institutes show that the UK online advertising market in 5 years in a row after a high-speed growth will be the first time Slow down.

According to media analyst firm Enders study published Monday showed that Britain expected the online advertising market in 2008 grew by 18.5 percent, lower than the same period last year, the expected 2007 annual growth rate of 28%.

Enders estimates that display ads will grow by 9.8 percent, classified advertising will grow by 7.8 percent. Comparative advertising last year showed 30.5 percent growth, classified advertising grew 54 percent, this year's situation is really bad. On the other hand, search advertising will grow 25.4 percent, up to 20 million. This is because the search advertising brought about by the return to investors more quickly and easily.

Finance, real estate advertisers online display advertising is one of the major sources, but by the financial crisis, they have reduced spending on advertising. Add too much stock of display ads, online ads will show a decline in the third quarter.

"Random network (Run-of-site) advertising will decline", Isobar digital media company CEO Nigel Morris pointed out that "video advertising will increase."

In addition, Enders analyst Ian Maude pointed out that search advertising, the driving force remains strong.

Nelson of the United States has issued reports that the United States has declined in the first half of display ads, and pointed out that U.S. financial services industry to cut advertising spending by 27%, while they are online display ad one of the main customers.

The slowdown in online advertising not only affects the portal such as Yahoo, AOL, Microsoft, which has also affected publishers and other media companies, because they are now increasingly rely on online advertising growth.

Search advertising will ensure good growth in online advertising growth is still better than other advertising media. However, online ads show the rapid growth of the stock, in particular, brought about by the social network display advertising inventory, online ad growth will face downward pressure.

Financial crisis would lead to a slowdown in online advertising

Beijing on September 23, Monday, the Financial Times published an article Sasser pointed out that the financial crisis has spread to online advertising market, research institutes show that the UK online advertising market in 5 years in a row after a high-speed growth will be the first time Slow down.

According to media analyst firm Enders study published Monday showed that Britain expected the online advertising market in 2008 grew by 18.5 percent, lower than the same period last year, the expected 2007 annual growth rate of 28%.

Enders estimates that display ads will grow by 9.8 percent, classified advertising will grow by 7.8 percent. Comparative advertising last year showed 30.5 percent growth, classified advertising grew 54 percent, this year's situation is really bad. On the other hand, search advertising will grow 25.4 percent, up to 20 million. This is because the search advertising brought about by the return to investors more quickly and easily.

Finance, real estate advertisers online display advertising is one of the major sources, but by the financial crisis, they have reduced spending on advertising. Add too much stock of display ads, online ads will show a decline in the third quarter.

"Random network (Run-of-site) advertising will decline", Isobar digital media company CEO Nigel Morris pointed out that "video advertising will increase."

In addition, Enders analyst Ian Maude pointed out that search advertising, the driving force remains strong.

Nelson of the United States has issued reports that the United States has declined in the first half of display ads, and pointed out that U.S. financial services industry to cut advertising spending by 27%, while they are online display ad one of the main customers.

The slowdown in online advertising not only affects the portal such as Yahoo, AOL, Microsoft, which has also affected publishers and other media companies, because they are now increasingly rely on online advertising growth.

Search advertising will ensure good growth in online advertising growth is still better than other advertising media. However, online ads show the rapid growth of the stock, in particular, brought about by the social network display advertising inventory, online ad growth will face downward pressure.

CPM Central costs dropped more than 11%

Beijing time on November 3, according to foreign media reports that the U.S. ad network optimization company The Rubicon Project (hereinafter referred to as the "Rubicon") recently issued the report, during the third quarter of this year, the U.S. network of major advertisers to pay by CPM (show Advertising cost per thousand impressions) than the average cost of the second quarter declined by 11%.

U.S. major network advertisers to pay by CPM (Tencent Technology distribution map)

Prior to Rubicon for a total of 307 U.S. Internet advertising agencies and content publishers 1300 conducted an investigation. The report showed that during the third quarter of this year, three types of sites with the biggest drop in the cost of CPM, they were social Web site (down 3%), the site of young people (down 8%), music and entertainment Web site. However, in the same period of major U.S. news, site CPM Information but the cost of an increase of 36%.

The report also pointed out that during the third quarter of 2007, major U.S. venture capital firms advertising on the network of service providers with a total investment of 800,000,000 U.S. dollars, in the second quarter of this year, has dropped to 400,000,000 U.S. dollars, in the third quarter of this year is down 241,000,000 U.S. dollars.

MySpace new advertising system

Beijing time on November 6, according to foreign news media reports, MySpace's self-service display advertising is products MyAds in the Oct. 12 launch of an official from the now less than a month. According to sources, the service worked well, every year for MySpace brought about 50,000,000 U.S. dollars of income.

MySpace familiar with a number of people who said, MyAds growth in the demand for fast, the service has been released from the daily average income in the 140000-180000 US dollars, which means that at least a year for MySpace brought about 50,000,000 U.S. dollars of income. This, MySpace did not comment.

The source said that a lot of money, as well as the use of advertising in the MySpace page has the musicians, all in the trial MyAds system. These artists bring MySpace to double ad profits, as they are advertising links to the MySpace page, the Web site to increase page views and advertising.

Industry estimates that in June 2009 of the end of the fiscal year, MySpace revenue up to 10 billion U.S. dollars, obviously MyAds in promoting the growth of revenue will play an important role. 2008 fiscal year was estimated at 750,000,000 U.S. dollars. MyAds allows advertisers to bypass the general sales channels, using a Flash tool for the production of its display advertising, and the manner in accordance with the pay-per-click operation. Facebook has a similar product, but also allow advertisers per-click or pay-per-view, but can only release the text of ads.

Google to sell DoubleClick's business

Beijing time on November 8, according to foreign media reports, Google (Google) recently to the U.S. Securities and Exchange Commission (SEC) submitted by the 10-Q document management, the company's Performics to sub-sector SEM (search engine marketing) business France to the sale of advertising giant Publicis (Publicis) trading price of 53,000,000 U.S. dollars.

Performics was under the DoubleClick advertising network, Google in March this year, completed the acquisition of DoubleClick after the (trade amounted to 3,100,000,000 U.S. dollars), Performics business into Google. Google said on August 6, Performics will be sub-sector SEM business sold to Publicis. The transaction was completed by early September this year, but Google has not disclosed the specific transaction price.

Publicis as one of the world's major advertising agency, headquartered in Paris, its advertising covers television, magazines, movies, radio and the Internet, and so on. Analysts said the sale of its Google SEM business is the main reason: the business with Google's core business in conflict and undermine the business SEM Google search ranking of impartiality.

Internet advertising will increase 14.5 percent

Beijing time on November 9, according to foreign media reports, according to one expert said that the global economy in general look at the current decline, the network advertising market may be one of the bright spots, although its growth rate slow, but in recent years The total market is expected to double. But the biggest problem is that despite the hype campaign, the ad network has only to the advertisers running ads of the total expenditure of about 5%, and mainly in areas such as video and SNS.

Relevant media reports said this week in New York organized by the ad: tech digital marketing at the General Assembly, ComScore Vice President Evan - New Fader (Evan Neufeld) said that media advertising spending has been on the decline, the market research firm, but still In 2009 judged that the network advertising market will grow 14.5 percent, which means that the markets need to release more positive news, as well as the Web site to provide a new profit models to attract advertisers. Morgan Stanley (Morgan Stanley) managing director and analyst Mary. Mike Er (Mary Meeker) recently held in San Francisco, Web2.0 Conference also pointed that the advertisers running ads on the network share of the advertising still accounts for only a small fraction of the total amount invested, and on-site To provide a large number of facts and figures confirm the world's leading industrial sectors in the production of a sharp recession, IT and advertising in the area also be spared. But she also pointed out that online advertising is only a small area of advertising branch, and the end of the year 2009 as well as the online advertising market cautiously optimistic.

It is reported that now the largest advertisers on television and magazines to remain in such areas as the main battlefield of advertising, such as the 2007 U.S. ad market value of 469,000,000,000 U.S. dollars, divide up the newspaper 46,000,000,000 U.S. dollars, radio and television to the hunting 44,000,000,000 U.S. dollars, but The network has allocated only 21.6 billion U.S. dollars; and put the residents in each user's ad spending, the newspaper for 818 U.S. dollars, while the network is only 288 U.S. dollars, a huge gap, but also means that its market has great potential. She cited as an example eBay's Skype, said that although the current per thousand audience of advertising costs down, but at the same time audience has increased rapidly. Skype is second only to China Mobile (China Mobile) of the world's second-largest VoIP carrier, which amounted to 370,000,000 registered users, and not the number of China Mobile, but only 1.55 U.S. dollars will be able to enjoy the year-to-call network services, the cost of Are far lower than China Mobile, Houjinshizu development.

At the same time, Mike Er said that the current SNS and the type of search sites have a lot of profit potential, such as Youtube to a sudden jump in the annual rate of 52% of the rise of users so far, 320,000,000 users. Facebook users reached 161 million and more than doubled last year. However, the growing recession in the global economy, and in the future two years, along with giants such as Google Inc. are also most difficult, if they can not produce immediate benefits, and also to provide a large audience to attract the eye of new products in order to make ends meet, also Meikle Cautiously optimistic for the current situation and speak words of a classic: "The eyes follow the eyeballs go, a matter of time" (Eyes follow eyeballs, It just takes time). She also expect companies to have a year or two of the troubled times of economic recession, one out of the Shining Path.

NICE beat Mengniu

In this gathering of the rich, had shown the magic of the capital, the total number of Merry by wind and rain to go. For example, NICE and Mengniu drama for the whole year naming rights.

In this year's ads in the promotion of gold resources, "CCTV special drama theater," has also become one of the most intense competition. "CCTV special drama theater" by the end of 2009 price of 93,000,000 yuan. "Host voice faded, and Mengniu NICE embarked on the fight to 5,000,000 for the price of a liter. After more than 1 hour of intense competition, NICE 181,000,000 yuan to 124,000,000 yuan and on winning in 2009 And six in the second half of the "CCTV special drama theater," will open up the whole year of special rights. In the first half of "CCTV drama theater special" price in comparison to the upset in the auction up 95%; in the second half of the price is up 33 %. NICE service has also won in 2009 marked the King.

Mengniu in the "CCTV special theater drama" failure does not affect the other time ambitions. "A special section in 2009" (the period after the weather forecast) in the first unit bid, Mengniu 44,890,000 yuan to the successful "A special section in 2009," the first unit is a location in the price of the reserve price rose 149 percent; 33,800,000 yuan to be "A special section in 2009," the third time unit is a location in the price of the reserve price up 93%.

Unlike previous years, the new CCTV "" CCTV2009 China's economic Person of the Year Award "exclusive title", "2009 China Central Television Arts Alliance", "China Central Television 2009-2010 sporting events live program partners", "2009 Central Television sports channel designated products "project.

Among them, Li Ning 158,000,000 yuan in order to obtain the "2009 CCTV sports channel apparel suppliers," the title, the upset in the relative price rose 168 percent; Langjiu 40,990,000 yuan in order to win "CCTV2009 China's economic Person of the Year Award" exclusive crown ", The upset triumph price rose 46%.

Sohu, Taobao rise

In addition to the giant network to obtain information after the first version of the standard unit of time, the fourth time in the first unit of the right to choose; Bosideng cost 76,800,000 yuan was fifth, sixth time in the first unit of the right to choose; to the United States and the Group of 73,000,000 Yuan was the second and third time in the first unit of the right to choose.

News from the network after the standard version of the successful business, we can see that in addition to the familiar list of Taikang Life, Gree, Hangzhou, and other well-known pharmaceutical brands, Taobao 46,140,000 yuan in order to carry into the black list posture, as China's Internet Top 5 industry, is not much action. Sohu also on the list of names.

In the global economic downturn, companies look for the winter coat, Taobao for the first time to participate in the tender CCTV ad unit, the boom Xiao, vice president, told reporters: "The better the economic situation is not good, fast consumer demand for goods will be enlarged, This is the opportunity to Taobao. "

The three dairy, but do not have alarms, the blockbuster. 132,000,000 yuan was spent for the 10th consecutive month in the hours after the news network's broadcast advertising. A scene who declined to be named, said the industry in Mengniu, Erie breath, three should make good use of advertising to play in 2009 to fight for the market, not to be missed opportunity.

Internet access to brand marketing era

"I believe the strength of the brand," inspired by the slogan, Melatonin, NICE, Sohu, Taobao, three and many other brands with a capital yesterday with the dream of attending the annual CCTV in Beijing Media Center, a high - Brand-side show.

CCTV tender advertisement referred to as "China's economic barometer," "The wind vane changes in the market."

In addition to the NICE, such as the Giants are still in the lead position Kuiranbudong, Sohu, Taobao, and so on were given "after the network version of the standard" S, shows that the Internet industry into the era of brand marketing; three and a cost of 132,000,000 yuan was 10 in a row In the months after the network news broadcast advertising time, it seems intended to rewrite dairy market territory.