Collision expert brand marketing brand marketing opportunities for gains and losses outlook

September 18, 2008, Ereli brand marketing at the third annual meeting in Shanghai Jianguo Hotel. To the establishment of the Annual Meetings in the annual meeting of the successful experience based on the time scale from half a day to day activities of the upgrade, the size of participants rose from 300 to 600. Also of concern is the current Speaker of the scale than in the past have been a tremendous improvement.

The morning of the agenda is divided into three modules, for the keynote address: 2008 Chinese brand marketing trends; 2007-2008 marketing year will be brand Ereli Awards; peak, as well as dialogue: the economy after the Olympic brand marketing thinking. To participate in a keynote speech in which guests are: Chief Operating Officer DU Hong Sina, Sohu co-president and chief marketing officer Xin Wang, Baidu large customers, senior marketing director Li Wei, cool gifted Victor Koo, CEO, GroupM, as well as group interaction ap Wuxiang Ling, general manager of marketing. They will be a big market environment, which in 2008 set an unusual year for the development of brand marketing trend.

In addition, in order to better sum up the 2008 Olympic marketing strategy in the gains and losses, to seek better and more mature development strategy, are also invited to the Annual Meetings more business ideas, to participate in the dialogue peak, Olympic marketing Looking back and looking forward to the post-Olympic marketing. The annual meeting of the dialogue guests are: Lianzhong HUA Yang, managing director with the Soviet Union; 51.com Cheng Yue, vice president of marketing centers; cool Li Shanyou, CEO of Network 6; Yahoo China Li Jing, director of marketing; Philips Lu Fang, a senior manager of Greater China market; antenna video content, vice president of product operations have Fu-hu. And invited Focus Media Group Vice President Hai-Long Zhu presided over the summit dialogue, I believe this will be the discussion of high-quality corporate brand marketing and provide valuable food for thought.

In the afternoon agenda in three speeches on various subjects:: Web advertising strategy and put in effect; new media marketing of the brand's Road; network, as well as advertising and brand marketing. Guests from participation in the media, advertising agencies, as many as 16 enterprises. The arrival of these guests make Ereli brand marketing year will be absolutely can not miss the opportunity to exchange and learn.

Cross-brand or force the network marketing brand advertisers more try

A few days ago at the "Interactive Media Summit 2008" revealed that the Olympic brand networks led advertisers to the Internet advertising more try. BMW's China, Chu Jing said that online advertising budget for the current total budget of only about 5%, "and some advertising agencies still can not really understand the operation of the ad networks operating mechanism have been widely used abroad for many years BT (Behavior Targeting) Conduct targeted advertising network services, the traditional home of the 4A from the two companies are receiving basic education for all, the first act directed BT to promote the universal service provider, and the other is cross-brand advertisers put headquarters guidance. "

According to the CCMedia from the point of view, experience has shown that in mature markets, display advertising in general-occupy about 70% of the proportion, BT acts directed advertising network can take more than 30%. Chu Jing said that his grasp of the situation and the basic line. The industry pointed out that with the rapid growth of online advertising, as an important part of BT's network of advertising directed behavior, the proportion of the future as China's market will also further the development of improved.

Brand marketing year

September 18, 2008, the third Ereli brand marketing year will end successfully in Shanghai. Brand marketing this year will be held Ereli annual meeting of the three largest, most influential broad term. Participants as much as 600 or more. And to gather more advertisers to participate.

Brand marketing this year will focus on corporate brand marketing strategy, especially in the Olympic year, known as the 2008 Olympic Games is over, how to adjust business strategy and fully prepare for the next marketing starting point. In addition, the venue in the afternoon, leaders from various online advertising and new media marketing point of view of the more uncertain the development of Web-based corporate brand marketing on the road.

In addition, the annual meeting or some of the most talked about brand marketing Ereli 2007-2008 annual awards ceremony, in 2008 Ereli brand marketing in the past, will learn from the successful experience will be an objective and fair, by reference to the evaluation of a number of dimensions , Selected the best creative advertising, and advertisers the best Web site activities, such as the seven awards.

Internet Advertising

Internet in China, only a dozen years of development history, than in the early development of the Internet, the Internet companies have leap-level application development. However, business-to-Internet applications also on the whole, the current level of only using the Internet to stay in the promotion or marketing stage. In fact, as the business-to-application of the increasing popularity of the Internet, online marketing will become increasingly fierce competition. At this time, the brand will become increasingly prominent role. In addition, for each network provide the opportunity for rapid development of the brand, no matter how large or small enterprises, regardless of whether they have had influence on the brand, which is equal opportunity. Brand marketing network of the coming era, one step ahead of the enterprise market will enjoy an advantage.

Interactive marketing network truly embodies the characteristics of the Internet rather than traditional advertising model as "look cooked" just stay on the surface impression, will not be able to take root in the hearts of customers. Internet companies in the past, is more dependent on traditional advertising model, it is difficult to rely on them to subvert our own. In addition, the interactive marketing to emphasize that interaction, sharing, not any of the sites have such qualifications.

Ad spending on the "true measure"

Even in the Lehman Brothers declared bankruptcy, Merrill Lynch acquired by Bank of America, the United States government rescue of these AIG Before the turmoil started, researchers had already lowered the forecast for online advertising. In August this year, market analysts eMarketer put this year's Internet ad spending forecast for the reduction of 24,900,000,000 U.S. dollars, issued in October last year, the forecast was revised.

Internet advertising will increase 25.6 percent decline last year to this year's 17.4 percent.'s Growth rate next year will be even slower, to 14.5%. EMarketer senior analyst David. Hallerman said: "as a result of economic recession, online advertising will slow down growth."

Hallerman also pointed out that some, including AIG, the largest financial services company has cut TV ads, in the past few weeks, some for the public to eliminate their bad debts, or at risk of increased concern and publicity.

Some mainstream brands may increase the period of economic decline in the high degree of measurable network in the area of expenditure, such as online advertising and search advertising is usually directly related to the sales. Search ad spending is estimated that the so-called display ads have not happened so bad. The main display advertising is to increase brand awareness or to change the mindset of the people, rather than direct sales promotion. Interactive Advertising Bureau senior vice president of marketing David. Doty said: "In difficult economic times, marketing personnel and advertisers will want to be able to have a true measure of the scale of its expenditure."

Unilever is the most active network of brand market. Unilever's top management officials said they will not cut network spending, even video and online games such new forms of advertising will not reduce expenditure. Unilever's senior marketing director Keith. Bob said: "We do not intend to cut network spending far as we are concerned, online advertising has become a mature, the nature of the tests did not."

But many in the ad network companies, we believe that Unilever is an exception. Many other marketing staff that part of the network's advertising budget, "with the pilot." Russell, president of Adify. Fula Ding said: "If a certain type of expenditure for three consecutive years does not appear in the ad budget, in the face of difficult, the most likely reduction is part of this expenditure. Any new growth will slow down."

advertising spending will slow down

The Wall Street by the financial turmoil the U.S. online advertising spending will slow down

Beijing on September 24, the network marketing companies gathered in New York to attend the annual meeting of the ad industry, this meeting to discuss the scope of the theme from the tracking network to the brand to attract Internet users to use Humor, can be involved in all aspects. However, participants in this week's ad talking about the most pressing topic on Wall Street is the face of financial crisis and the impact on the advertising industry, especially for the network.

Manufacturers to help create a network of Internet advertising company Adify president Russell - Fula Ding said that with the financial services company cut advertising budgets, which rely on the Internet advertising network ads will slow down to bear the consequences. He said: "The first half of next year there will be signs of slowing down."

Experts point out that when advertising budgets tight, advertisers tend to have a more mature approach, such as ads in the Google or Yahoo search results next to the pilot on the social Web sites such as advertising, and other concerns will be weakened. Russell - Fula Ding said: "The mobile phone networks and social impact will be." Onto a Web site or social embedding video advertising to attract Internet users will be able to play to the site or the temptation of shopping online, that it was very difficult.

Internet video advertising network Video Egg Chief Executive Officer Matt - Sanchez said he expected the coming year, growth will slow, a number of smaller funds are not sufficient video advertising agencies and advertising companies targeted will be difficult to support its operations. He said: "The coming year will be a very difficult time."