Britain and the United States advertisers spending down

The credit crisis spread to the network are cold and the media industry. Research shows that for five consecutive years of rapid growth, the online advertising industry growth will be weak.

Enders is a media analysis group. The company Monday issued a research report, the British online advertising market's growth rate in 2008 from 28% to 18.5% downward adjustment, the market capacity of 33 million.

In all the major advertisers in the financing, recruitment, as well as the real estate industry, advertisers have cut their spending.

Online advertising is still the driving force for growth, "according to the paid search", the search advertising is also one of the largest online advertising market. At present, Google is the search advertising market leader. Enders analyst Ian Maude said many of the advertising business is expected to release third-quarter of online display advertising revenue to be flat or decline.

Enders is estimated that the display-ad market will grow by 9.8 percent to 650,000,000 pounds, and classified advertising market will grow by 7.8 percent, - the two markets, respectively, over last year's 30.5 percent growth rate and the growth rate of 54% of the "decline of many . " In contrast, the search advertising market this year will grow by 25.4 percent to 2,000,000,000 pounds because they are able to offer customers a faster return on their investment.

U.S. market research firm Nielsen Company reported that in 2008 the U.S. image in the first half of the advertising market recession. The report pointed out that the U.S. financial services ad spending dropped by 27%, while the financial services industry is the largest online advertising advertisers.

This weak market conditions will not only affect Microsoft, Yahoo, America Online, such as portals, but at the same time will affect all ad publishers.

Search advertising revenue as a result of rapid growth in online advertising market will also remain higher than the growth rate of other media, but online display advertising weakness will have an impact on the overall online advertising market's growth rate.