NICE beat Mengniu

In this gathering of the rich, had shown the magic of the capital, the total number of Merry by wind and rain to go. For example, NICE and Mengniu drama for the whole year naming rights.

In this year's ads in the promotion of gold resources, "CCTV special drama theater," has also become one of the most intense competition. "CCTV special drama theater" by the end of 2009 price of 93,000,000 yuan. "Host voice faded, and Mengniu NICE embarked on the fight to 5,000,000 for the price of a liter. After more than 1 hour of intense competition, NICE 181,000,000 yuan to 124,000,000 yuan and on winning in 2009 And six in the second half of the "CCTV special drama theater," will open up the whole year of special rights. In the first half of "CCTV drama theater special" price in comparison to the upset in the auction up 95%; in the second half of the price is up 33 %. NICE service has also won in 2009 marked the King.

Mengniu in the "CCTV special theater drama" failure does not affect the other time ambitions. "A special section in 2009" (the period after the weather forecast) in the first unit bid, Mengniu 44,890,000 yuan to the successful "A special section in 2009," the first unit is a location in the price of the reserve price rose 149 percent; 33,800,000 yuan to be "A special section in 2009," the third time unit is a location in the price of the reserve price up 93%.

Unlike previous years, the new CCTV "" CCTV2009 China's economic Person of the Year Award "exclusive title", "2009 China Central Television Arts Alliance", "China Central Television 2009-2010 sporting events live program partners", "2009 Central Television sports channel designated products "project.

Among them, Li Ning 158,000,000 yuan in order to obtain the "2009 CCTV sports channel apparel suppliers," the title, the upset in the relative price rose 168 percent; Langjiu 40,990,000 yuan in order to win "CCTV2009 China's economic Person of the Year Award" exclusive crown ", The upset triumph price rose 46%.