Olympic brand sustained in the loss

According to the Beijing Olympic Organizing Committee officials revealed that a considerable number of Olympic corporate sponsors are not very good use of sponsorship rights, in order to win a huge amount of money for sponsorship, it ignores or inability to conduct a follow-up investment and marketing development, is not under good Olympic Games This coordinated marketing.

Some experts have said that Olympic marketing is not short-term behavior, but rather a systematic project, which needs the spirit of perseverance and far-sighted strategic action. Yes, we see a lot of the Olympic marketing business in two or three years ago announced that a grand Olympic marketing program, then quietly, until today the opening of the 2008 Olympic Games, only re-surfaced.

We seldom heard, Zhejiang and Guangzhou Li Meng Na Hosiery day of the Olympic Games become a sole supplier after the Olympic marketing moves.