Thursday, September 25, 2008

advertising spending will slow down

The Wall Street by the financial turmoil the U.S. online advertising spending will slow down

Beijing on September 24, the network marketing companies gathered in New York to attend the annual meeting of the ad industry, this meeting to discuss the scope of the theme from the tracking network to the brand to attract Internet users to use Humor, can be involved in all aspects. However, participants in this week's ad talking about the most pressing topic on Wall Street is the face of financial crisis and the impact on the advertising industry, especially for the network.

Manufacturers to help create a network of Internet advertising company Adify president Russell - Fula Ding said that with the financial services company cut advertising budgets, which rely on the Internet advertising network ads will slow down to bear the consequences. He said: "The first half of next year there will be signs of slowing down."

Experts point out that when advertising budgets tight, advertisers tend to have a more mature approach, such as ads in the Google or Yahoo search results next to the pilot on the social Web sites such as advertising, and other concerns will be weakened. Russell - Fula Ding said: "The mobile phone networks and social impact will be." Onto a Web site or social embedding video advertising to attract Internet users will be able to play to the site or the temptation of shopping online, that it was very difficult.

Internet video advertising network Video Egg Chief Executive Officer Matt - Sanchez said he expected the coming year, growth will slow, a number of smaller funds are not sufficient video advertising agencies and advertising companies targeted will be difficult to support its operations. He said: "The coming year will be a very difficult time."

No comments: