Internet advertising will increase 14.5 percent

Beijing time on November 9, according to foreign media reports, according to one expert said that the global economy in general look at the current decline, the network advertising market may be one of the bright spots, although its growth rate slow, but in recent years The total market is expected to double. But the biggest problem is that despite the hype campaign, the ad network has only to the advertisers running ads of the total expenditure of about 5%, and mainly in areas such as video and SNS.

Relevant media reports said this week in New York organized by the ad: tech digital marketing at the General Assembly, ComScore Vice President Evan - New Fader (Evan Neufeld) said that media advertising spending has been on the decline, the market research firm, but still In 2009 judged that the network advertising market will grow 14.5 percent, which means that the markets need to release more positive news, as well as the Web site to provide a new profit models to attract advertisers. Morgan Stanley (Morgan Stanley) managing director and analyst Mary. Mike Er (Mary Meeker) recently held in San Francisco, Web2.0 Conference also pointed that the advertisers running ads on the network share of the advertising still accounts for only a small fraction of the total amount invested, and on-site To provide a large number of facts and figures confirm the world's leading industrial sectors in the production of a sharp recession, IT and advertising in the area also be spared. But she also pointed out that online advertising is only a small area of advertising branch, and the end of the year 2009 as well as the online advertising market cautiously optimistic.

It is reported that now the largest advertisers on television and magazines to remain in such areas as the main battlefield of advertising, such as the 2007 U.S. ad market value of 469,000,000,000 U.S. dollars, divide up the newspaper 46,000,000,000 U.S. dollars, radio and television to the hunting 44,000,000,000 U.S. dollars, but The network has allocated only 21.6 billion U.S. dollars; and put the residents in each user's ad spending, the newspaper for 818 U.S. dollars, while the network is only 288 U.S. dollars, a huge gap, but also means that its market has great potential. She cited as an example eBay's Skype, said that although the current per thousand audience of advertising costs down, but at the same time audience has increased rapidly. Skype is second only to China Mobile (China Mobile) of the world's second-largest VoIP carrier, which amounted to 370,000,000 registered users, and not the number of China Mobile, but only 1.55 U.S. dollars will be able to enjoy the year-to-call network services, the cost of Are far lower than China Mobile, Houjinshizu development.

At the same time, Mike Er said that the current SNS and the type of search sites have a lot of profit potential, such as Youtube to a sudden jump in the annual rate of 52% of the rise of users so far, 320,000,000 users. Facebook users reached 161 million and more than doubled last year. However, the growing recession in the global economy, and in the future two years, along with giants such as Google Inc. are also most difficult, if they can not produce immediate benefits, and also to provide a large audience to attract the eye of new products in order to make ends meet, also Meikle Cautiously optimistic for the current situation and speak words of a classic: "The eyes follow the eyeballs go, a matter of time" (Eyes follow eyeballs, It just takes time). She also expect companies to have a year or two of the troubled times of economic recession, one out of the Shining Path.