CPM Central costs dropped more than 11%

Beijing time on November 3, according to foreign media reports that the U.S. ad network optimization company The Rubicon Project (hereinafter referred to as the "Rubicon") recently issued the report, during the third quarter of this year, the U.S. network of major advertisers to pay by CPM (show Advertising cost per thousand impressions) than the average cost of the second quarter declined by 11%.

U.S. major network advertisers to pay by CPM (Tencent Technology distribution map)

Prior to Rubicon for a total of 307 U.S. Internet advertising agencies and content publishers 1300 conducted an investigation. The report showed that during the third quarter of this year, three types of sites with the biggest drop in the cost of CPM, they were social Web site (down 3%), the site of young people (down 8%), music and entertainment Web site. However, in the same period of major U.S. news, site CPM Information but the cost of an increase of 36%.

The report also pointed out that during the third quarter of 2007, major U.S. venture capital firms advertising on the network of service providers with a total investment of 800,000,000 U.S. dollars, in the second quarter of this year, has dropped to 400,000,000 U.S. dollars, in the third quarter of this year is down 241,000,000 U.S. dollars.