Liu Xiang, Guo Jingjing non-Olympic sponsors ad banned

Legal experts pointed out that the proposal can only strengthen self-discipline and moral constraints, if there is no response to the initiative's signature, then do not have the force of law. This proposal may issue of Marketing Department of Beijing Organizing Committee said in the release of this proposal before the Beijing Olympic Games and has been participating athletes, coaches, and other related agreements signed, athletes and coaches have a serious commitment to Without the approval of the IOC, during the Olympic Games in Beijing should not use my image for commercial purposes.

The reason why the Olympics were many businesses in 2008 as a major promotional platform, of course, because this piece of the cake is too tempting. It is understood that CCTV only during the Olympic Games in Athens 15 days on revenue of 500,000,000 yuan in Germany during the World Cup income 700,000,000 yuan. Directed "during the Olympic Games every 379 U.S. dollars into ads can be 10,000 U.S. dollars of return" of the Olympic advertising law, a large number of business-to-original capital at the Olympic Games can be described as advertisement. But during the Olympic Games in Beijing, prior to the Olympic Games in the Chinese market during the period Changbian the sweetness of domestic and foreign non-Olympic sponsors, there is no such a bold and unrestrained. China Advertising Association believes that this non-Olympic athletes speak sponsor of the ads are also invisible infringement, will be Aug. 1-27 to control advertising during the broadcast, Olympic champion Liu Xiang and Guo Jingjing endorsement by the ad, can not escape, The Beijing Olympic Organizing Committee has also issued a proposal.