Effective brand advertising and word of effective business negotiations

"What kind of ad the most effective, each is engaged in marketing the work of the people are very concerned about a major event, but also entrepreneurs often confusing because companies have to spend a lot of money to do propaganda, engage in promotional activities, If the ad is not ideal, the effect will be greatly reduced, or even a negative effect. "Gao Jianhua teacher said. He summed up the following 6 effective ad features:

with enterprise characteristics
1. this, for a company to set up or not inappropriate, irrelevant;
2. have a clear concept of value, and do not have to use to emphasize the distinction;
3. market position is very clear only for a specific consumer groups, exclusive;
4. and stressed that the same or similar product characteristics and the difference;
5. focus on users are most concerned about one or two aspects;
6. inspire people to imagine, for comparison to the desire to try.

   us that the ads from a different perspective of interpretation, is also an effective negotiation, corporate advertising is aimed to promote sales, prompted more consumers to buy products through advertising and consumer understanding of the product After a decision to buy its main purpose is to meet their own needs, and one of the main need is to solve its own problems, such as a calcium supplement can solve the problem of Yaosuanbeiteng; also because of the provocative ad to meet their own Curiosity, to verify whether or not some of this good? In addition, the pursuit of fashion, such as two years ago, in the presence of someone else you eat a meal of noodles, "Amway" nutritional supplement tablets, also secretly follow the example of their own, and to buy back their children, for fear that behind the others.

   The ad attributes are divided into two categories, one of reason, and the other is inflammatory. Gao Jianhua teachers come to sum up: a good ad should have four characteristics: strong and convincing, targeted, high-confidence, cultural characteristics.

   We live among people from a variety of perspectives and understanding that if, at any time of the negotiations carried out; communication everywhere; life for themselves in advertising and so on. We have 24 hours a day, a lifetime of about 30,000 days, as a modern man, a business organization's managers, should be a variety of cross-use of knowledge, negotiation, in the rhetoric into effective ad features. For example, I saw a leather sofa, ready to buy, and I miss the sale negotiations, first of all, I am pretty sure this sofa, I liked, so she told me to make Taotao Di, I heard that you Said the well, your smile is very sweet, very pleased Sales Miss, I adopted the principle of negotiations, first in good faith, affirmation, praise each other, and not against each other, establish a good relationship; I also said that Miss, I A proposal to you, please tell your boss that you make the sofa with the line quality is not high, because the line torque is directional, you pay attention to foreign brands of jeans with the line, your line is floating in leather On the surface, and furthermore did not look shiny. After listening to this young lady, turning gave them a phone call to the boss, Xiaohe He told me to come back, the boss said, you go to the factory index, set your sofa to the decline in the price of 2,000 yuan, according to the ex-factory price, sell it to you.

   This is because I am usually the accumulation of knowledge, the economic benefits brought me, I targeted expertise that reason, giving top priority to industrial, high credibility, not only to convince the other side, but also established a good relationship. And we in the business of negotiations or talks of life, often can not grasp and skilled use of the principle and the principle of negotiations, often with the other stations to form the opposition, and unflinchingly accused each other of bad, do not show good faith, and so on And so on, the negotiation of the three major principles: 1, to reach an agreement; 2, an efficient, well-targeted; 3, with the other party and the establishment of good relations. The two sides are due to the other side, there is no sincerity to each other often do not speak for you; and sales skills are the last to talk about price, the principle of negotiations is not to be the first offer, all roads lead to Rome, between people is the most important thing first of all do a good job Relations, in particular, we are Chinese.

   We have privately commented my mother is an excellent diplomat, good sales people, only untimely. She Huishenghuise to my teacher (Taiwan), introduced the hometown of Dalian in particular delicious seafood, Sichuan cooking method, while we were listening to her description of the infection, the teacher said that Taiwan is an island, there are a variety of Seafood, a variety of cooking methods, the world's ever been to many places, no one ever been to China Dalian beautiful; and his mother met together to eat Dalian mother's hands-on cooking style seafood, as guides mom, Enjoy the beauty of Dalian. Mother Nature is home to Dalian made ads, advertising is very of seditious words; I get after listening to the teacher, very seriously told me that the inclusion of these plans.

   I want to ask me to trade them for the sales force for sales training, I would like to make a software program, in order to meet the demands from the six major aspects of (the market's signal to identify, information management, project management, business talks Modern marketing, international trade, etc.) are given the outline; as a lecturer, of course, want to spread more knowledge to others; as a corporate leader in the hope that employees real ability to learn. In fact, sales of a very important job is communication, negotiation, advertising, these three areas and other aspects of the turn is carried out, to introduce customers to your product, is an oral course of the advertising is advertising, to be followed on the effective The principle of advertisements, in line with the characteristics of the ad, and then to negotiate the use of science and other subjects of the theory of principle. Sales is a pleasure to work with people, not we often see that the sales staff, very hard, but inefficient.

   Gao Jianhua teacher also pointed out that: "In fact, the operation of multinational enterprises in the course of business and, in many ways no 'trick', they have done is in accordance with enterprise management, marketing and marketing of the basic rules of the game, Honestly to each of the work... "

   For example: Colgate read the ads may recall that a few of his prominent features: toothpaste will be painted with the hard shell and not the hard shell coated with toothpaste into the acidic solution and then with a hard object to beat, no toothpaste Tu To be broken, and painted on the toothpaste intact, which is a concrete manifestation of the strong and convincing. Colgate's advertising "hero" and other consumer goods advertising Another difference is not a star, but its use on behalf of the target audience of primary and secondary school students in order to strengthen its targeted effect, as Colgate and many other multinational companies producing consumer goods Recognize that "从娃娃抓起" the importance of its target audience is one of the primary and secondary school students; Colgate ads are all very familiar with the environment around the shooting, there are obvious, "Chinese characteristics", the culture Bright.

   In short, efficient and effective advertising and word of negotiations or other management disciplines are the same, to become a good business, we have considerable expertise, and the door to more theory-based management guidance; spend a bit of time each day Look at advertising (television, print media) to study the advertisements, corresponding to its own ad business, from which sum up, refining their own business terms, the classical word on the word Ad (Mercedes-Benz: the symbol of status), the classical talks Business language, saying it touched people's hearts (for example: the ancient story of the host), we hope that the China trade, such as the performance of the Beijing Olympic Games, showed great power, the power style, others less, and more control over international voice And pricing power.