Cross-brand or force the network marketing brand advertisers more try

A few days ago at the "Interactive Media Summit 2008" revealed that the Olympic brand networks led advertisers to the Internet advertising more try. BMW's China, Chu Jing said that online advertising budget for the current total budget of only about 5%, "and some advertising agencies still can not really understand the operation of the ad networks operating mechanism have been widely used abroad for many years BT (Behavior Targeting) Conduct targeted advertising network services, the traditional home of the 4A from the two companies are receiving basic education for all, the first act directed BT to promote the universal service provider, and the other is cross-brand advertisers put headquarters guidance. "

According to the CCMedia from the point of view, experience has shown that in mature markets, display advertising in general-occupy about 70% of the proportion, BT acts directed advertising network can take more than 30%. Chu Jing said that his grasp of the situation and the basic line. The industry pointed out that with the rapid growth of online advertising, as an important part of BT's network of advertising directed behavior, the proportion of the future as China's market will also further the development of improved.