Internet marketing the new model
Internet marketing experience are reflected in the "personality, independent, interactive experience," the characteristics of its development will be highlighted even more "user sovereignty."
In the early development of the Internet, Internet marketing is still in the mode of traditional media to imitate, Internet advertising was the most important marketing tool. The development of the Internet to the "Web 2.0" era of consumer demand for personalization has been a great meet, the interaction between the consumer and interactive greatly enhanced in the new context, to provide consumers with full autonomy , The consumer use of the initiative and the consumer word-of-mouth spread of the effectiveness of the Internet has become the cornerstone of the new marketing.
Web 2.0 era, so that blog marketing, business marketing blog, RSS marketing, podcast marketing, video marketing and community marketing and other marketing model the rapid development of Internet marketing enterprises to become the new choice.
In 2008, video marketing, community marketing, marketing models of comprehensive utilization of Web 2.0 has become the largest marketing features. United States presidential election, for example, candidate Barack Obama in a speech in Philadelphia on the video was YouTube, the number of on-demand over the three major U.S. cable television network broadcast of the total number of viewers; and Obama in the campaign on YouTube channel At present, subscribers have more than 100,000 people. Obama's Myspace in the social Web site a few friends for nearly 40 million people, which built the circle of friends, set up group, voicing support for him to spare no effort to raise campaign funds, Obama won the final credit.
Widget / Gadget is a for businesses and consumers can be developed independently, to achieve a particular function in a small module can be embedded in the Web site or downloaded to the consumer's computer use. Widget / Gadget can be entertainment such as games, calendar clock, subscription information, and auxiliary systems, network tools and other Web applications. Consumers can use the Widget / Gadget tool to achieve their required services. Domestically, the general will Widget / Gadget called pieces of micro-, small tools, small modules. Widget / Gadget outstanding advantages in marketing to consumers to provide a simple and comprehensive understanding of their own enterprise product information and dynamic means. It gives enterprises Widget / Gadget is a kind of marketing by giving consumers the right to choose and get the value of the interests of enterprises in order to achieve a new way of marketing, as well as businesses and consumers to create a good environment for communication, both sides realized Common interests. At present, domestic Widget / Gadget sales are off the market, and in 2008 the American Enterprise Widget / Gadget marketing spending will reach 40,000,000 U.S. dollars, Honda, Sony, Time Warner, Metro-Goldwyn-Mayer, 20th Century Fox, and other companies have used Widget / Gadget marketing.
The Internet marketing experience is a breakthrough in the traditionally "rational consumer" on the assumption that the consumer is when both of Sense and Sensibility, consumer spending, consumer, after the consumer experience is the consumer research Behavior and brand management of key enterprises. Online games, antivirus software, movies, music and business Web site often used the Internet marketing experience, providing consumers with a free trial period of time, consumers feel good experience in the case of the use of fees so that consumers feel good value for money . For example, in 2007, Huangguoshu Falls Zbox electronic platform for the Internet magazine Panorama marketing experience. In this mode of marketing, the 115 square km area within the scope of "food, lodging, transportation, travel, purchase, entertainment," through activities such as photos, animations and other forms to be visual, auditory and packaging line, line Promotion, greatly satisfied the tourist area of culture, eco-geographical environment, guided tours, guide and so on. The recent emergence of a "test passenger network," and "family-off test" and "customer test marketing" has become the Internet marketing experience with the combination of traditional marketing the new development.
Many forms of Web 2.0 Marketing, Widget / Gadget marketing, Internet marketing experience are reflected in the Web 2.0 era, "personality, independent, interactive experience" characteristics. In the future, the development of the Internet will become even more prominent, "the user's sovereignty" and the interaction between the users, it is foreseeable that the Internet marketing model will be towards the full service for consumers, increase the "consumer sovereignty" to ensure that consumers "take the initiative for enterprises sales "Direction.
